Live Stream Index

BEST PRACTICES CASE STUDIES

MEDIA

QSR

TECHNOLOGY

GAMING

LIVE STREAM CAMPAIGNS AND EXAMPLES

Find all the top brands, their live stream marketing campaigns, and the social platforms they used. Sort by brand, industry, or platform.

Know a brand or campaign that we should include? Email us at: LiveStream@TractionLabsMedia.com

PLATFORMS:
Facebook, Google Hangouts, Periscope, Twitch, YouTube

INDUSTRIES:
Advocacy, Airline, Apparel, Automotive, Beauty, Beverage, Confections, CPG, Entertainment, Food & Beverage, Gaming, Government, Influencer, Media, Music, Publisher, QSR, Restaurant, Retail, Sports, Technology, Telecom, Travel

COMPANYPLATFORMINDUSTRYCAMPAIGN
AdidasPeriscopeApparelContract signing of futbol player, James Rodriguez
AdobePeriscopeTechnology24 hours/24 different team members discuss #CreativeCloud Product
AirBNBFacebookTechnologyRed carpet interviews at The Jungle Book premiere and highlighting Airbnb's treehouse listings
BarkBoxPeriscopeCPGPuppies in the office
Benefit CosmeticsPeriscopeBeautyMakeup tutorials and cosmetic discussions
Benefit CosmeticsFacebookBeauty"Tipsy Tricks" makeup tips and discussion while drinking wine and champagne
Best FiendsPeriscopeGaming
24-hour campaign with 20 Periscope influencers talking about their favorite apps
BMWFacebookAutomotiveReveal the new BMW 5 Series at the North American International Auto Show
BuzzFeedFacebookPublisherExploding a watermelon, one rubber band at a time.
Callaway GolfFacebookApparelTour of Arnold Palmer's office, led by longtime friend and assistant, Doc
DisneyFacebookEntertainmentRed carpet interviews at The Jungle Book premiere and highlighting Airbnb's treehouse listings
DKNYPeriscopeApparelTour through DKNY's company closet
DoritosPeriscopeFood & Beverage#DoritosRoulette contest across Twitter, Vine, Periscope -- win prizes after tagging three of your friends
Dr. PepperPeriscopeFood & BeveragePartnering with Spike TV, Dr. Pepper hired influencers across Vine, Snapchat, and YouTube for a live lip-syncing contest
Dunkin' DonutsFacebook QSRTour of the Dunkin' Donuts test kitchen and construction of a wedding cake
Dunkin' DonutsPeriscopeQSRFive concerts/five cities with access to the concert through social media logins
EA Sports Madden NFLPeriscopeGamingBehind-the-scenes footage NFL stars Odell Beckham Jr. and Patrick Peterson
EA Sports Madden NFLFacebookGamingFrom the NFL Draft with discussion and game-playing
General ElectricFacebookTechnologyUsed drones to showcase the technology and lights powering the 2016 Olympics, along with interviews with technicians
General ElectricPeriscopeTechnologyDrone Week to give viewers an intimate look at GE's scale, size, and impact of their machines and operations
General MotorsFacebookAutomotiveIntroduced the new Chevy Bolt at CES and their Facebook Live page at the same time
Grazia UKFacebookPublisherRoundtable debate on Brexit with audience participation
Green Bay PackersPeriscopeSportsBehind-the-scenes look during Chicago Bears game
Jack Link'sTwitchFood and Beverage"Hangry Moments" campaign sponsoring three "notoriously salty" Twitch gamers in gaming marathons. The gamers would take "hangry breaks" during the broadcast to eat jerky and talk about their biggest gaming letdowns
Jason CarrFacebookInfluencerNews reporter keeps audience guessing as he makes his way to his unknown new job
JCPenneyPeriscopeRetailEva Longoria announces her new bedding collection and answers fan questions
LincolnPeriscopeAutomotive#Continental Concept Car reveal with Lincoln Design Director David Woodhouse
Lowe'sFacebookRetailAhead of "Black Friday", revealing 10 upcoming on-sale items
Manchester UnitedGoogle HangoutsSportsDuring a match against Liverpool, showed 22 fans live who hashtagged #MUFrontRow on the stadium's digital advertising board
McDonald'sFacebookQSRPainting of the Big Mac and Quarter Pounder with improv comedian on National Hamburger Day
Mr. RobotTwitchMediaAhead of "Black Friday", revealing 10 upcoming on-sale items
NASAGoogle HangoutsGovernment#AskAstro to show recent NASA discoveries and answer questions about life as an astronaut
NBC News Los AngelesPeriscopeMediaBehind-the-scenes look at the news studio before the broadcast and answering viewers questions
NestlePeriscopeConfectionsVarious Nestle fans eat drumsticks
Orange FrancePeriscopeTelecomReallity television ad played on television and allowed users to engage with actors via Periscope
Pizza HutPeriscopeQSRPizza-making championship between twelve regional employee local champs
PopeyesFacebookQSRActors and musicians hosted "Drive-Thru Bash", an online party, answering trivia questions and playing charades and "Wheel of Chicken"
Ralph LaurenPeriscopeApparelBroadcast their fashion show
Red BullYouTubeFood and BeverageSent daredevil Felix Baumbartner into space as he became the first person to break the sound barrier jumping and landing in Roswell, New Mexico
Red BullPeriscopeFood & BeverageRed Bull Guest House event -- exclusive, weekend-long party in Miami Beach
Royal CaribbeanYouTubeTravel"Come Seek Live" visited 5 islands and broadcast 13 live broadcasts with Periscoper Dan Moore. The live streams were then featured on NYC billboards
SnickersFacebookConfections36-hour live stream in advance of live Super Bowl commercial featuring wiggling windsock puppets, guess the bean count, Betty White and Tyler Oakley
SpotifyPeriscopeMusicIntimate jam session with Conor O'Brien, lead singer of the Villagers
St. GermainPeriscopeBeverage"Peep Show" with burlesque actress Hannah Simone, where you could watch her in her dressing room and get her to move around the room
T-MobilePeriscopeTelecomCEO John Legere regularly updates followers on company news
Taco BellFacebookQSRAnnual "Friendsgiving" feast with social media influencers and celebrities
Taco BellPeriscopeQSRBiscuit Taco giveaway on Cinco De Mayo
TargetFacebookRetailBehind-the-scenes look the shooting of Gwen Stefani's new music video created by Target
TastemadeFacebookPublisherCooking miniature versions of food
The MetFacebookAdvocacyTour of the museum and special exhibit openings
The Young TurksFacebookInfluencerTease of their 3pm and 5pm show, 30 minutes before, with show topics
Totino'sTwitchFood and BeverageLive gaming Call of Duty tournament sponsorship
Tough MudderFacebookSportsTraining event featuring eccentric Coach T. Mud
Turkish AirlinesPeriscopeAirlineFlight with behind-the-scenes look at cockpit, crew cabins, and other parts of the plane
UberPeriscopeTechnologyUber Public Policy Manager presents to Winnipeg Chamber of Commerce
Wendy'sYouTubeQSRYouTube comedy duo Rhett and Link chat with friends, improvise skits and songs based on people's questions and answers
Wendy'sPeriscopeQSRWhile the Rhett and Link skits and songs took place on YouTube Live, the behind-the-scenes was exclusively featured in Periscope
Whisky River RestaurantPeriscopeRestaurantDale Earnhardt Jr. gives a behind-the-scenes look at the restaurant
Wix.comFacebookTechnologyTease of their Super Bowl ad with a first-look